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The Apprentice
"The Apprentice" is a 15-episode unscripted
drama in which 16 candidates from all walks of life, including
both Ivy League MBA graduates and street entrepreneurs with
no college education, will endure rigorous tasks each week
while living together in a hip Manhattan loft apartment.
The tasks will test their intelligence, chutzpah and street-smarts.
They will face the challenges of living in close quarters
and must compete sometimes humorous but always difficult
job assignments and will be forced to think outside the
box in order to outshine each other to get to the top. Upon
their arrival to New York City (some for the very first
time), the 16 candidates will be rushed over to Trump Tower
to meet with Donald Trump, the centerpiece and driving force
of this series. After splitting the group into two teams
of 8, Trump then issues the first task. Teams will be given
time constraints for each task and they will be observed
by either Trump himself or members of his staff at every
moment along the way. At the conclusion of each task, the
winning team will be granted a lavish reward but the losing
team must report immediately to Trump's boardroom where
one of them will be fired. Tasks each week will incorporate
various aspects of business: sales, marketing, promotions,
charities, real estate deals, finance, advertising pitches
and facilities management. Most of them will be assignments
that executives face in their daily lives. The big twist
is that our teams are thrown out to the wolves of the New
York business world with only a few days to complete incredibly
difficult tasks, many of which have hundreds of thousands
of dollars at stake. This is the ultimate corporate jungle
where staying alive means using both street smarts and book
smarts. The winner of the competition, the true "apprentice"
will be granted the dream job of a lifetime with The Trump
Organization and a salary of $250,000.
The second season of NBC's smash hit, "The Apprentice,"
will this time feature 18 candidates from all walks of life,
including both Ivy League MBA graduates and street entrepreneurs
with no college education.
In the first episode, star and executive producer Donald
Trump will split the candidates into two teams of nine.
Each week, they will endure rigorous business tasks while
living together in a hip Manhattan loft apartment. Prominent
Fortune 500 companies were enlisted to participate in many
of the tasks. The tasks will test their intelligence, chutzpah
and street-smarts. They will face the challenges of living
in close quarters and must complete sometimes humorous,
but always difficult, job assignments and will be forced
to think outside the box in order to outshine each other
to get to the top.
The competition and the boardroom drama will all be taken
to the next level during the second season. The candidates
will face far more intense tasks and the stakes will be
much higher. Donald Trump and his trusted colleagues --
George Ross and Carolyn Kepcher -- will frame each episode,
beginning with the task delivery and ending with the climactic
boardroom showdown. And, each week, one person will hear
those dreaded words -- "You're Fired!"
As the winner of the competition, the second "apprentice"
will be granted the dream job of a lifetime with The Trump
Organization and a hefty six-figure salary.
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